The Pop Up was established in November of 2016, Eye of the Avocado started a pop up under that moniker selling organic breakfast sandwiches named the “Roy G. Biv Sandi”for it’s colorful ingredients. ROYGBIV or Roy G. Biv is an acronym for the sequence of hues commonly described as making up a rainbow: red, orange, yellow, green, blue, indigo and violet.
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PRESS
TimeOutSF: “(Eye of the Avocado) serving SF’s most popular breakfast sandwich”
Urban Daddy SF: “The best weekends include breakfast sandwiches. Particularly, breakfast sandwiches on brioche buns with pickled vegetables, herb butter, bacon and avocado. Assuming that sounds good, you’ll want to check out the Eye of the Avocado pop-up, which is happening in a very real way. And is named that”.
EaterSF: Pop-up Eye of the Avocado has opened its doors — at least temporarily … serving up a highly instagram-able array of breakfast sandwiches.
Bernalwood: “Eye of the Avocado is already crushing it on Yelp“